Meet The Hop, Milwaukee’s 3rd Ward trolley that takes you to restaurants, bars, museums, and all the local hotspots. To boost ridership and make sure everyone knows about The Hop, a city-wide campaign was launched. Focusing on the social aspect of the area and convenience of a trolly to safely take you and your friends on a fun time around town to local restaurants and bars, the “Don’t Crawl, Hop” campaign created. Concept, copy, artwork, production and art direction by Savannah Tatum Design.
