UX/UI · Research · Art Direction · Copywriting · Strategy · Branding · SEO/GEO/AEO · Motion Design · Lead generation Campaigns · AI Creative Tech Stack

Leading marketing efforts for an award winning, global $40M custom display panel engineering and manufacturing firm serving broadcast, medical, industrial, government, and drone/UAS OEMs.

I built the function from the ground up—strategy, SEO/GEO, content, creative direction, trade show marketing, outbound demand generation, and sales enablement—across four distinct technical verticals, each with its own buyers, sales cycles, and language.

The Challenge

Lincoln Technology Solutions engineers custom display panels for OEMs who build broadcast equipment, medical devices, industrial machinery, and drones. Each vertical sells to a different kind of engineer, with different specs, compliance requirements, and buying triggers—however, the company had no focused and dedicated marketing function to speak to any of them. The website content needed to be reworked and further pages added such as market focused pages, blog expansion and keyword research without diluting technical credibility in any one space.

• Lack of Branding: The company lacked visual appeal, quality images, and consistent graphic visuals to differentiate itself.
• Limited Marketing Budget: With minimal funding for brand development, the challenge was to create an outsized impact within tight financial constraints.
• Trade Show Weaknesses: The company’s trade show presence wasn’t organized and aligned with its premium positioning in the market.

My Role & Approach

Brought on as the company’s first marketing hire, I built the marketing department from the ground up—establishing its foundation, setting priorities, and leading strategic and executional efforts. My approach focused on creating clarity, visibility, and competitive differentiation while working within tight budget constraints, increasing top-of-funnel volume, creative assets, and market targeted quality leads organically with SEO/GEO and Apollo campaigns.

• Landing pages built for conversion: Designed and launched dedicated pages for key verticals, utilizing researched keywords from SEMrush driving organic traffic.
• Visual Storytelling: Identified the need for high-quality assets to better reflect the company’s premium offering.
• Blog Strategy & Content Creation: Initiated the tech selection and research for keyword targets, focusing on SEO-rich content that targeted relevant industry search terms and positioned LTS to receive organic traffic other than direct searches for its name.
• Trade Show: Identified and evaluated industry events, organized assets such as video creation, show demos, and print marketing materials (banners, postcards, brochures).
• SEO & Analytics: Leveraged SEMrush and analytics tools to guide keyword strategy, content planning, and performance tracking—improving search visibility and informing data-backed content decisions.
  

The Results

• Established the marketing department from scratch, establishing scalable systems, tools, and brand assets
• Increased website traffic by over 20% YoY, with 80% of that growth driven by organic search through strategic SEO, site structure improvements, and high-performing content
• Drove top-of-funnel MQLs by 250% through newly established email campaigns
• Elevated brand perception across digital, social media, and in-person channels through a more contemporary visual language
• Laid the groundwork for scalable, long-term growth through content, SEO, and analytics

NAB Central Atrium Videos

Trio of videos for NAB trade show created with AI: Concept, Execution & Copy

NAB Wayfinding Videos

Technical Poster

Embedded World Germany trade show technical Poster won 3rd place

LinkedIn Posts

Produced concept, design, and copy. Media mix of Adobe Suite and AI product images.