EarthBook: UX/UI, Research & Branding

EarthBook is a climate change-focused app that offers a range of features, including networking, easy access to vetted green manufacturers, a real-time GIS map of CO2 levels, and resources for green jobs and training, as well as options for green finance.

Problem

Organizations, businesses, and governments are fractured regarding Climate Change efforts. There is a lack of cohesion, leverage, and accessibility to each other and everyday people.

Research

Studying Climate Change and the various systems feeding it as well as the various institutions interested in solving it, in order to design a cohesive system to aid in changing our current trajectory toward a dangerous future.

Findings

Just over 80% of CEOs stated their organizations are concerned over Climate Change.

63% of those 80% CEOs stated that with immediate action, we can limit the worst impacts of Climate Change and move toward an improved future.

20% of CEOs stated they were not concerned over Climate Change.

Personas

Identity Work

User Flow

Early Sketches

Final

Final Close View

Final Fly Through

design portfolio

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